We needed to target Arab men over the 2018 FIFA World Cup, but any explicit promotion of sex is banned on public media, and condom advertising is strictly regulated on social media. At the same time, research shows that fans tend to celebrate sports victories with sex.
So we turned key moments and results from every game - not just the victories but the losses, draws, goals, cards, saves and many more - into reasons to have sex through a tactical, real-time Twitter campaign that used cheeky new names for our condoms as the message, and to drive e-commerce purchase.
Multiple Ad of the Year, Gold, Grand Prix & Pencil-winning campaign in which a country rallies together to choose a young man's first ever movie experience, after he'd been blind for more than 10 years.
In every family there's always one person you'd rather not be related to - the weird one, the loud one, the annoying or smelly or strange or just plain awful one. Luckily, when it comes to adopting a pet, there is one family member you can choose for yourself...
Awarded at the 2018 One Show, along with multiple SA Creative Circle awards for film & social media.
Guys have literally thousands of names for their penis. Sexual health brand We The Brave wanted to remind their MSM & gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play.
Illustrated by the superb Daniel Ting Chong, the digitally-led campaign featured a full alphabet of dick euphemisms leading into HIV prevention, protection and testing messaging, while inviting further social engagement through dick name generators, social nicknaming and more.
Social, digital & TV campaign for the National Dairy Board. When the films were played on social channels, they were ‘hijacked’ by the campaign social character, the Go Guy, who went on to feature in the campaign’s social elements.
Included in the brief was the production of a conceptual digital asset library for Go Guy. The imagery needed to convey the brand message of 'Dairy Gives You Go', maintain brand relevance and longevity, and be shot on a shoestring budget.
Brand films for telco network Cell C, in English and Afrikaans.
We The Brave is a sexual health initiative aimed at Men Who Have Sex With Men (MSM). Endorsed by the Elton John AIDS Foundation and Anova Health, the campaign uses the community’s bravery as a platform to educate and empower MSM to practice safe sex. To ensure we resonated with such a diverse target market, we created a digitally-led integrated campaign that scaled from PG to NSFW, and flighted them on media platforms that fitted best.
Featured twice in The Huffington Post, and first ever TV ad & billboard in South Africa to feature two men kissing.
When you don't know quite what to say, let a song say it for you.
TV & web films featured international music for certain segments and local South African tracks for the Afrikaans target market.
Print campaign for the South African Powerball lottery.
Print campaign for StaSoft Fabric Softener.
Launch campaign for Namibian Brewery’s Camelthorn Craft Beer. We didn’t have any money, but we did have a LOT of free beer to give away.
Campaign awarded 2nd Place in Digital & Interactive at the SA Creative Circle Awards, June 2018.
When the country's most iconic beer began to be dismissed as too mainstream, we re-labelled it as a craft beer and did a tasting in hipster central.
Print campaign to raise awareness about stigma killings and violence against openly HIV+ men in South Africa
Internationally-awarded large-build activation for Siemens during the United Nations COP17 conference - teaser film first, followed by the experiential case study.
Print campaign for KFC Coffee.
TVC for Cadbury's Dairy Milk chocolate, and my first ever CG mo-cap animation project.
Pilot episodes for potential Comedy Central digital branded content series: well-known & up-and-coming comedians popping up randomly to do a set, in places people least expect to see live comedy.
Print campaign for SuperSport's updated HD coverage.
I like making short films with friends.
And I really love my mom.
South African sexual health brand We The Brave needed to create a conceptual digital asset library that would accurately reflect a cultural cross-section of the country's gay and MSM community, for use in its online social media communication.
Featuring a cast of volunteers drawn from the social fanbase, the library was designed to create engagement in a relevant way, while delivering long-term returns due to the limited budget restrictions.
This selection only features images already flighted by the brand, not the full library. Shot in studio by Reno Horn.
Integrated outdoor piece promoting SuperSport's HD coverage of Wimbledon.
Brand film for Cell C, South Africa's other, other cellular network.
If you need a hard-hitting retail campaign, there’s no point in pulling punches. This acquisition drive netted almost 800 000 new customers in 2 months.
I've done a LOT of retail work, but some of the more interesting stuff was for Nike Football, leading up to and during the 2010 FIFA World Cup.