Multiple Gold & Grand Prix-winning campaign in which a country rallies together to choose a young man's first ever movie, after he'd been blind for more than 10 years.
#OpenEyes is also has 7 finalists out of 7 entries at the 2017 IAB Bookmark Awards, with final results pending 16th of March.
Guys have literally thousands of names for their penis. Sexual health brand We The Brave wanted to remind their MSM & gay audience that, no matter what name you call it, you need to keep it safe every time you take it out to play.
Illustrated by the superb Daniel Ting Chong, the digitally-led campaign featured a full alphabet of dick euphemisms leading into HIV prevention, protection and testing messaging, while inviting further social engagement through dick name generators, social nicknaming and more.
Social, digital & TV campaign for the National Dairy Board. When the films were played on social channels, they featured a cameo from the campaign social character, the Go Guy, who also appeared in multiple image posts throughout the campaign.
Included in the campaign brief was the production of a conceptual digital asset library for Go Guy. The imagery needed to convey the brand message of 'Dairy Gives You Go', maintain brand relevance and longevity, and be shot on a shoestring budget.
We The Brave is a sexual health initiative aimed at Men Who Have Sex With Men (MSM). Endorsed by the Elton John AIDS Foundation and Anova Health, the campaign uses the community’s bravery as a platform to educate and empower MSM to practice safe sex. To ensure we resonated with such a diverse target market, we created an integrated campaign that scaled from PG – NSFW, and flighted them on media platforms that fitted best.
Featured twice in The Huffington Post, and first ever TV ad & billboard in South Africa to feature two men kissing.
When you don't know quite what to say, let a song say it for you.
TV & web films featured international music for certain segments and local South African tracks for the Afrikaans target market.
I like making short films with friends.
And I really love my mom.
Print campaign for the South African Powerball lottery.
Print campaign for StaSoft Fabric Softener.
Print campaign to raise awareness about stigma killings and violence against openly HIV+ men in South Africa
Print campaign for KFC Coffee.
Pilot episodes for potential Comedy Central digital branded content series: well-known & up-and-coming comedians popping up randomly to do a set, in places people least expect to see live comedy.
When the country's most iconic beer began to be dismissed as too mainstream, we re-labelled it as a craft beer and did a tasting in hipster central.
Print campaign for SuperSport's updated HD coverage.
Brand films for cellular network Cell C, in English and Afrikaans.
South African sexual health brand We The Brave needed to create a conceptual digital asset library that would accurately reflect a cultural cross-section of the country's gay and MSM community, for use in its online social media communication.
Featuring a cast of volunteers drawn from the social fanbase, the library was designed to create engagement in a relevant way, while delivering long-term returns due to the limited budget restrictions.
This selection only features images already flighted by the brand, not the full library. Shot in studio by Reno Horn.
Integrated outdoor piece promoting SuperSport's HD coverage of Wimbledon.
Brand film for Cell C, South Africa's other, other cellular network.
Internationally-awarded large-build activation for Siemens during the United Nations COP17 conference - teaser film first, followed by the experiential case study.